After stepping down from his role at Balenciaga last October, Alexander Wang has had a substantial amount of time to focus on a growth strategy to secure the future of his namesake brand. The first part of this strategy was released today, and it involves quite a few changes: First and foremost, Wang has taken on two additional roles on top of his tasks as a designer. The 32-year old is now the chief executive officer, chairman, and creative director of Alexander Wang Inc. This means that his mother Ying and sister-in-law Aimie—with whom he founded the brand in 2005 and who held the titles of chairwoman and CEO respectively—will no longer remain at the company. The two will, however, stay on as key board members and shareholders.
The second branch of the shakeup, is the appointment of two new members of the brand’s upper tier team: Caroline Wang has been named executive vice chairman and Mary Wang has been hired as executive vice president. Both women will report directly to Alexander Wang.
“I want to thank my family, Ying and Aimie, for their tireless efforts toward building the business we have today,” said the designer in a statement. “In an environment of rapid technological and industry changes, strong leadership and increased flexibility are required to meet the needs of the market. Personally, I am excited to take on the new challenges of the CEO and chairman role. The business side has always come naturally to me, and with my full-time return to New York, I want to focus on my brand’s strategic growth. Now is the right time to fully synchronize the creative and business aspects of the company and to continue strengthening the dialogue we have with our customers. It has always been my goal to create brand value, and to be a brand with integrity and purpose.”
The first collection under this new management lineup will debut at New York Fashion Week in September of this year.END
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createdAt:Wed, 26 Jul 2017 16:43:37 +0000