Giorgio Armani has announced that it’s opting out of its usual Fashion Week slot. Come September, the house will no longer be the final show in Milan. Instead it will stage its Spring 2016 runway on Friday, September 23—which is half way through the Milan show schedule.
While this rejiggering of dates may not immediately seem of note, the news is important because it means that the Italian arm of Fashion Week is left without a big name brand to close its week. To give some context, Marc Jacobs closes out New York Fashion Week every year and Miu Miu always rounds up proceedings in Paris, so that worry is that Armani’s decision will lead editors and buyers to leave Milan early—which could lead to the week ending anticlimactically or to younger Italian designers not receiving the amount of exposure that they deserve.
According to a report by WWD, the reason behind the date-switch is Giorgio’s growing frustration with always having the same slot. In June, he stated to the media outlet that he’d asked instead that it be rotated between all of the major houses. For now, however, it seems unlikely that his request will be met.
prev link: https://www.crfashionbook.com/fashion/a10363645/giorgio-armani-rethinks-fashion-week-schedule/
createdAt:Wed, 26 Jul 2017 15:57:51 +0000