It’s been a Balmain-heavy July. Alongside the opening of its first West Coast flagship store last week, the house recently revealed a new Fall 2017 campaign photographed by Olivier Rousteing himself. Today, the creative director has announced another launch in the shape of a new line of custom headphones developed in collaboration with Beats by Dr. Dre.
To spread the word, Rousteing side-stepped working with a pop star and elected Kylie Jenner to front the range. Balmain x Beats includes two exclusive designs: One is a remix of the headphone brand’s popular over-ear set and the other is a new riff on its Beats Studio Wireless editions. Both headsets come recognizably decked in #BalmainArmy green with a slew of gold metallic details and range in price from 9.95 to 9.95.
Watch Jenner work the range in Balmain’s Instagram video announcement below—and head to apple.com, balmain.com, and Balmain stores in New York and Los Angeles to shop the full collection from today.
prev link: https://www.crfashionbook.com/fashion/a10329565/balmain-launches-custom-headphones-with-kylie-jenner-and-beats-by-dr-dre/
createdAt:Wed, 19 Jul 2017 16:08:02 +0000