Louis Vuitton has once again partnered with UNICEF on a life-saving humanitarian effort that, since last January alone, has helped to raise .7 million. Beginning tomorrow January 12th, the two partners will seek to raise another round of funds with what they’ve called the #makeapromise day. The initiative relies on its global network of stores and supporters to promote the sales of its ‘Silver Lockit’ pendants and bracelets, at which 0 of the proceeds will go directly towards children in Syria and Nigeria who are in urgent need. Locations in more than 60 countries along with 12,000 Louis Vuitton Client Advisors will participate.
“Charity begins at home,” Louis Vuitton chairman and CEO Michael Burke says. “It’s up to you to animate this #makeapromise day. Each one of you is an ambassador of this ambitious project to raise awareness and waves of generosity around the world to help children in urgent need.”If you’d like to join the mission, simply place an order or shop your local Vuitton boutique, then choose a partner with whom you’ll vow to help children in need. Take a photo of your pinky promise together, and post using the tag #makeapromise. You’ll find that you’re in good company, as your social media feeds are about to fill about with fashion industry veterans and celebrities who will rush to support this cause—one that we’ve all been made keenly aware of after witnessing media coverage of the recent horrors in Aleppo, Syria’s capital.
“Children make promises and they take it very seriously,” Burke says. “The pinky promise is an immemorial, ancestral gesture which seals one’s promise but at the same time it’s simple and fun. It instinctively reminds us of our childhood and of our innocence. I’d like you to spread the word and federate as many people as you can.”
To share in her promise, Carine has chosen you, all of our readers. To purchase a Lockit or to make a separate donation to UNICEF, click here.
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createdAt:Tue, 18 Jul 2017 21:18:14 +0000
Louis Vuitton Embarks On A Humanitarian Effort With Unicef