“When I saw what it could be, I did not give a fuck about a single dollar.” Victoria Paris is not your average paper-chasing influencer. Having already gained over one million devoted followers in a record smashing period of time, the satirically self-titled “only girl in NYC” is changing the way that content is being created. But how does she do it?
As soon as word got out that posting on TikTok can be a viable career path, over-saturation arrived in a swift wave of copycats and wannabes. Repetitive topics and cookie-cutter formulas fought to reach a coveted spot in the algorithm, few actually making it on the app’s “for you” page. Victoria Paris lives on everyone’s TikTok feeds, constantly favored by the platform’s technology — which is not by accident.
Despite the speedy consumption of her life, social media was never Victoria Paris’ career path of choice. A former member of the finance world, Victoria was always encouraged by her peers to give influencing a shot. To which she would reply, “I’m not gonna put my life on a camera for somebody to watch, that sounds so extra and attention-y.” So when she decided to approach TikTok, the goal was not becoming famous, but rather promoting her Depop business and leveraging a marketing firm position.
Yet from a young age, Victoria Paris invariably stood out. Her mother would always say, “Victoria, you’re funky. One thing that people can’t take away from you is that you’re funky.” And when bringing her personality to social media, Victoria harnessed her funkiness and turned it into a trademark. Vibe, style, and clever wit.
Along with curating her brand’s unique and unfiltered content, Victoria Paris developed an entire strategy to outsmart the system. “You have to saturate the algorithm,” Victoria told CR. “I get as many views as the Sway Boys who are five times my size just by putting out 20 videos a day.”
Testing out assorted topics and seeing what receives views, along with aggressive consistency appears to be her secret recipe. Victoria would make a note of “reliable content,” basically the information that led to viral videos, while posting five new “test groups” in order to expand her content bank. Anything that didn’t get traction? She quickly removed the videos in order to build credibility on her page. It’s a numbers game.
“I think that any initiative can be real and authentic, but also well done,” Victoria told CR. “You can tell your whole life story in the most thoughtfully worded way, or just a ramble, you know?” Victoria Paris’ data-centric approach does not impact the realness of her content. It simply heightens it. Nothing that Victoria creates is manufactured; it is refined. And not in a rehearsed or scripted manner, but strategically her own. This exact cocktail of clinical and creative intentions is what has made Victoria Paris so loved and successful.
A million followers later, Victoria Paris is a brand, topping the social media charts in fashion, fitness, and lifestyle simultaneously. It-girl status. Her style is being replicated by young women in NYC and beyond, even selling out a small business’ entire inventory of skirts just hours after she posted a video about them. But where does she get her fashion inspiration?
“There are no eras or people I look up to, except for my mom,” shared Victoria. “I’m not attached to any article of clothing unless it’s my mom’s or my dad’s. I’m sentimental.” Well, there you have it. Victoria gets her style from the family tree, perhaps explaining the originality and unfiltered fashion that TikTok can’t get enough of.
Victoria Paris’ favorite sector of the clothing industry is something she actually believes is quite underdeveloped in comparison to its surrounding categories — athleisure. “If you go to the gym in anything but black, that’s obscured and crazy,” stated Victoria. “So not enough growth in the athletic fashion world for me.” Perhaps her next venture is an athletic brand that bottles up her signature eccentricity. No doubt it would sell.
Her loyal fans, nicknamed “Victorians,” always have her back. Why? She has theirs. “You owe your supporters a response,” believes Victoria. “Always.” As opposed to the un-engaged comment sections of her peers on TikTok, part of Victoria’s brand is full immersion within her followers’ conversations. “For two months straight, I would get comment-banned every day for responding to about 250 comments per hour,” she shared.
Of course, her speedy popularity and market-worthy formula has caught the attention of most influencers’ goal: talent agencies. But Victoria Paris is hesitant to be managed. “I’m a free agent,” she affirmatively told CR. “I won’t touch anything until I’m certain that it’s the best thing for me.” A very savvy choice for the influencer, especially considering her fervent success being sans-management. Why would Victoria halt her current system if a solo setup has gotten her this far?
Plus, Victoria Paris does not like being told how to create her content. “Agencies always tell me, ‘you can’t leave New York, this is your brand.’ Not that I want to, I never want to leave New York, but it’s the same way that my making 20 to 30 videos is my brand,” expressed Victoria. “It’s not though, it’s me. It’s not New York. It’s not the quantity of videos. I have no doubt that where I go, people will follow.” Which is certainly true. People can’t seem to stop following her these days.
Nevertheless, not all of her attention is positive. Victoria Paris, like most influential people, receives lots of hatred. In response to increasing negativity, Victoria addresses the toxic social media culture as a whole. “It needs to be conversation culture. Not cancel culture,” believes Victoria. “But I will not discredit that there are some irredeemable things.” While there are certain lines to be drawn, social media should be an active discussion of important issues. Fashion and lifestyle are no exception.
“I think to really encapsulate what I’m trying to do, just in my mind, is to do more good than bad. And that’s always going to be cumulative,” Victoria shared with CR. “So I’ll never know what I’ve done until I’m done with it or I’m fucking dead, you know?”
Inspired by her finance industry beginnings and her mom’s impact on her life, Victoria is passionate about improving women’s financial literacy. “I want to talk more about this side of things, the reality of being able to do this yourself as a female,” shared Victoria. Women are “ill-equipped with the tools they need to succeed.” Victoria plans to change this. “Financial freedom, financial literacy. It all comes back to that,” she told CR while discussing her motivation. Female-run industries are not where they need to be in comparison to their male counterparts, even in social media.
Victoria Paris is just at the tip of the iceberg of her wide future. Planning to give back to causes she is passionate about, turn her social media into a lucrative business, and “get a mortgage,” Victoria has a multi-faceted breadth ahead. It only took her a couple months to reach a million followers and put her name on the map. Imagine what Victoria Paris will be in just a few years? We’ll certainly be watching.END
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