It’s no secret that TikTok is now the designated tastemaker.
Over the past year, the app has asserted itself as a powerhouse across all creative sectors, with trends from across the board transcending the digital screen and spilling out in the real world. And with that being said, it’s no mistake that the app has transformed into a hotspot for musical references.
The beginning of quarantine looked like a series of efforts to learn the quick yet concise coordinated dances known to the app – the swift arm movements done to “Renegade”, the cutesy hand movements to Doja Cat’s “Say So” or BENEE’s “Supalonely”, or the unapologetic “WAP” routine. As Tiktok’s influence ballooned so did its capability to recruit a plethora of artists, from emerging to Billboard 100s, into its discography of viral hits. Olivia Rodrigo, the Disney actress turned cathartic musician demonstrated it with her debut single “drivers license”, a heart break song with a heart break story that resonated and intrigued millions and propelled her into instant limelight. Even a look at Spotify’s “Viral Hits” playlist, which contains TikToks’s current song obsessions, and the 1.5 million likes it has will indicate any impact the app has on the the music industry.
Because of this, it seems like songs have been manufactured, or at least marketed, to serve an audience that is ready to turn anything viral. If not new, old songs have been mashed up and remixed to appeal to the many aesthetics of the platform; The Bee Gees’ “More Than a Woman” and Nelly’s “Hot In Heree” mashup has made for the perfect transition audio while an echoing version of Bruno Mars’ “Talking to the Moon” makes the perfect audio for bittersweet romantic content. No longer are the quippy dance routines the sole backbone of TikTok’s content, because the variation in music, alongside user creativity, has led to a stream of content that has the ability to skyrocket music into popularity and sonic addiction.
Fashion has not been alienated when it comes to music’s overwhelming presence. TikTok’s sartorial realm is nothing entirely new, consisting of the run-of-the-mill hauls, lookbooks, DIY’s, and styling hacks known to other platforms. Yet the sector’s three billion views account for something, most likely fashion Tiktok’s ability to package relatability and innovative flair into 30 second stories rather than merely commercial content. So, it makes sense that the two have coalesced to make some of the platform’s trendiest videos. From snappy and seamless outfit transitions to themed looks, here are some of the videos that have proved music to be fashion’s latest *digital* accessory.
“Gimme More” by Britney Spears
With hardly anywhere to go, dressing in the most lavish seemed obsolete, that is until the front row trend. Blatantly known as “What I’d Wear Front Row at a Designer Fashion Show”, the trend allows people to imagine themselves attending fashion shows seated in the acclaimed front row. As a slow, reverb rendition of Britney Spear’s “Gimme More” plays in the background, people seamlessly transition from outfit to outfit as if virtually show hopping. From heritage labels in the ranks of Burberry, Chanel, and Prada to the more street oriented houses like Balenciaga, Balmain, and Gucci the trend see users sauntering in the visions of their favorite luxury houses. Expected of social media, it didn’t take long for people to poke fun at the trend replacing high houses with fast fashion and department store brands, embracing the satire and reliability that makes TikTok so appealing.
“Kiss Me More” by Doja Cat ft. SZA
Remember the nostalgic days of outfit of the day posts? Doja Cat and SZA’s collaboration definitely brought that back. Simply seen as an outfit transition, the video begins with people barely posing in nonchalant attires – that is sweats, oversized hoodies, and messy hair mirroring quarantine uniforms – during SZA’s verse. Then, at the *ding*, they miraculously appear in their best dressed, radiating a confidence permitted only by personal style . Just within ten seconds, the trend is a wholesome reminder of what a good outfit can do.
The Unofficial Outfit of the Week Anthem
Another excuse to show off the outfits you’ve worn is granted by the user @heyloserface. In his unreleased alternative 2000s reminiscent snippet (the full song hasn’t actually been released) the singers sings “I wear this on Monday, I wear this on Tuesday…” and so on it goes to complete the rest of the week. Although the song hasn’t made an official debut, the sound as accumulated 152.4K videos of people showing their weekly ‘fits.
“Circus” Britney Spears
Fashion TikTok’s cleverness lies in its ingenious theming or role playing to put it bluntly. The app’s obsession with revisiting the 2000s, whether it be through music, makeup, or clothing, has been evident for a while now and the popularized “What I Would Wear if I Was a Pop Star in the 2000s” started by Adrienne Reau (@ageorama) fits right into the picture. With Britney Spear’s “Circus” playing in the background (a song that was released in 2008), the trend chronicles the daily life of a 2000s pop star from rehearsals and signing autographs to escaping the paparazzi and performing on stage. The concept is encapsulated in bubble gum colors and donned in crops tops and velours zip ups paired with low rise sweatpants, pleated mini skirts matched with halter tops, and feathered jackets accessorized with oversize sunglasses. Why not relish in childhood nostalgia with this trend.
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createdAt:Wed, 05 May 2021 21:27:39 +0000
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