Let’s be blunt: most people have smoked.
We won’t beat around the bush with this one. Whether it’s with a towel stuffed under your bathroom doors, on the fire escape after a long day at work, or under the school bleachers in between classes, cannabis has become a coming-of-age milestone in Gen Z and millennials’ lives. More than half of all Americans have smoked at one point in their lives and 12% use cannabis regularly.
The conversation surrounding cannabis and its aesthetics has boomed since the golden age of the ’60s and ’70s. Back when boomers were chill, younger generations often used to light one up. Marijuana use became a pivotal tool in the counter-culture anti-war movement spurred by the Nixon administration and its response Vietnam War. As the political environment became more hostile and Washington began pursuing the War on Drugs, cannabis usage slowly declined in favor of harder substances during the ’80s and ’90s.
Over the last few years, cannabis’ cool-girl factor has slowly made its way back into the mainstream. After years of growing up in a hyper-commercialized world where your outward image has to be perfect, more and more millennials and Gen Z are veering away from the preconceived notions that cannabis will ruin your life. As most of our childhood idols grew up along with us, it wasn’t uncommon to see a Disney Channel star caught up in a smoking scandal every week. Headlines plastered with the likes of Miley Cyrus, Justin Bieber, and One Direction getting caught green-handed weren’t uncommon. At one point, you may have judged as a kid, but years later when the world seems chaotic, who doesn’t need a chill sesh?
Nearly 25% of 18-and-29-year-olds are more likely to smoke cannabis compared to their older counterparts. Pop culture and state legalizations have provided the perfect breeding ground for cannabis normalization. Nowadays, stopping by a dispensary is the same as doing a weekly grocery store run. You have to get your greens somehow.
As with any newfound niche market, you can count on young millennials to make an aesthetic business out of it.
With the rise of cannabis consumption comes high-end, bud-centric smoking accessory brands. This isn’t your mother’s bowl anymore. Glass-blown pastel petal pipes, floral print rolling papers, and glitter resin trays are the name of the game in the 21st century. Edie Parker Flower, the sister brand of mid-century accessories brand Edie Parker, often provides a much-needed girly inspiration to your dream blunt rotation.
If your an alt-boy, look no further than Seth Rogan’s new digital dispensary, Houseplant. Co-founded with longtime friend and Superbad collaborator Evan Goldberg, the brand is set to sell rolling trays, lighters, and ceramic pieces as well as indica, sativa, and hybrid cannabis flower strains.
Cannabis is no stranger to our favorite social media video app either. #OuidTok or #WeedTok, content creators are taking to the platform to share homemade recipes and resin creations.
For non-smokers, the CBD wellness sphere has blossomed over the last few years. Honing in on CBD–or cannabidiol–the non-psychoactive chemical found on cannabis, creams, gummies, and oils have now turned towards the ingredient for its healing properties. The latest wellness craze isn’t just popular among younger generations, though. Your grandmother and tennis-shoe-wearing dad are more than likely to use CBD than you think.
Even though the hype is strong now, is there a day we’ll get sick of weed though? The modern marijuana movement, embracing the good vibrations, peace, and love that comes from your inhale, might just be a fad. We’ve seen past substance-fueled aesthetics in the past: ’90s heroin chic and the early 2000s‘ glitzy and glamorous socialites. Although today’s modern cannabis movement isn’t as harmful to your physical and mental health, will we denounce it in 10 or 20 years in favor of another health-crazed look?
For many people, wondering about cannabis’ aesthetic perception is a massive privilege. A lot of people don’t have the option to think about what stylish grinder goes best on their coffee table.
One can’t talk about the modern-day cannabis movement without acknowledging systemic racism found within the industry and justice system. Nearly all cannabis company CEOs and dispensary owners are white with capital, while millions of Black Americans and Americans of color are disproportionately locked up for first-time, non-violent offenses. It’s often something cannabis-related brands can get behind too, with proceeds often going towards retroactive justice and reform organizations doing community work. To have the privilege to create accessories is one thing. To actually do good with a newfound retail platform is another.
Just in time for 4/20, New York has legalized recreational marijuana, joining states across the country in taxing the plant for good. Under the new law, 40% of revenue from cannabis taxes will be distributed among minority communities most impacted by the war on drugs.
Now that’s something we can light one up to, bedazzled roach clips and all.END
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createdAt:Thu, 01 Apr 2021 17:54:34 +0000
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