With a pledge of half a million dollars to UNICEF USA, the Italian luxury brand continues in its commitment to COVID relief. The donation was made to help fund the supply and equal distribution of a safe COVID-19 vaccine, and was announced in tandem with a 21-day matching challenge. From December 5 to December 26 Gucci will match all funds raised for UNICEF, up to an additional 0,000. Only contributions made through this site are eligible for this match.
“No one is truly free unless we are all free: this also includes being free from sickness,” said Marco Bizzarri, President and CEO Gucci. “Now that a COVID-19 vaccine appears to be ready for use, the true challenge is ensuring that it is procured and distributed fairly.”
UNICEF is currently leading efforts to procure and supply COVID-19 vaccines, on behalf of COVAX Facility. The COVAX facility is open to all countries to guarantee that no country is left without access to a future COVID-19 vaccine.
“As the pandemic threatens the hard-won gains to protect and advance child’s rights around the world, UNICEF is working on the equitable global supply and distribution of a safe COVID-19 vaccine when available,” said Michael J. Nyenhuis, President & CEO, UNICEF USA. “UNICEF USA is incredibly grateful for Gucci’s support to help rally global solidarity on this work and their commitment to help every child survive and thrive.”
Gucci’s contribution will also go towards activities such as: test kits helping to minimize community transmission, cold chain equipment to maintain effective doses of vaccines as UNICEF delivers them to low- and middle-income countries, covering the transport cost for vaccines; oxygen concentrators with accessories to deliver oxygen therapy and monitoring to patients; and face masks to ensure the protection of personnel on the ground.
This is just one part of a longstanding dedication to fighting the COVID-19 pandemic. Back in March, the fashion house launched the “We Are All In This Together” call to action. In support of the Italian Civil Protection Department and World Health Organization the company made a 2 million euro donation to two crowdfunding campaigns and called on their #GucciCommunity to join them in their fights against the pandemic. In an continued effort to help spread useful information and prevention for the virus, they turned over their couture filled social channels to feature official messages from WHO.
“Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together,” said Alessandro Michele, Creative Director of Gucci, and Bizzari in a shared statement the beginning of the year.
The leading luxury label has a unwavering history with humanitarian aid. In 2018, Gucci Equilibrium was founded as a platform to ignite and unite over conversation and action surrounding climate action, social justice, and the fight for a more equitable world. Their most recent initiative was created in partnership with Gen Z artist favorite, Sarah Bahbah, where 100% of the proceeds from the sale of her print will be donated in support of Black Lives Matter.
Gucci is not alone in it’s philanthropic efforts. Other brands that have donated to COVID relief include DKNY, Chanel, Balenciaga, Chrome Hearts, Prada and more. From specially designed face-masks to clothing auctions, celebrities such as Kate Moss, Ariana Grande, Rihanna, Lady Gaga and The Weeknd have also contributed to the cause.
“This is a global battle, a global effort, and the commitment also needs to be global,” said Bizzarri.
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createdAt:Fri, 04 Dec 2020 16:32:58 +0000
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