The unjust deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery have sparked a reactive uprising across the entire world in the past week. Black Lives Matter protesters have continue to push ahead, coming together to fight the oppressive systems that have existed within the United States for far, far too long.
While tens of thousands take to the streets, social media is simultaneously serving as a tool of action and education, with many activists and allies sharing protest information, donation links, legal resources, and words of introspection and hope. Amidst this, fashion labels, beauty brands, and other companies have the opportunity to use their platforms to set an example and spark true social change. By speaking out and donating, the actions of these entities can make a significant impact as the movement rages on.
The fashion and beauty world has a very long way to go in terms of achieving complete inclusivity and proper education, but many labels have taken important first steps by standing in solidarity with the Black community during these pivotal times. Below, CR has compiled a list of designers, labels, and beauty brands that are donating funds and directing proceeds of their sales towards essential BLM organizations.
As of June 1st, the sustainable fashion label has pledged to donate 100% of the week’s proceeds to multiple bail funds across the country.
The luxury fashion brand has established an annual May 25th donation to the NAACP. Additionally, they plan to support local action against racism in France by setting up a France-based fund.
Fear of God, Off-White, Pyer Moss, and More
Fear of God has teamed up with eight streetwear labels for an unprecedented super collaboration for a charitable T-shirt dedicated to George Floyd and his daughter, Gianna. The complete proceeds of the shirt will be donated to the Gianna Floyd Fund.
As of May 31st, the brand has pledged to donate 20 percent of all sales placed on the website to the Black Lives Matter fund.
The Black-owned beauty brand will donate a portion of every sale to benefit protestors around the country throughout the month of June, beginning with bail funds in New York City.
The swimwear label known for its vibrant prints and sexy designs will be releasing a special edition dress with all of its sales profits directed to Black Lives Matter and The Antiracist Research & Policy Center.
Glossier has pledged to donate million in total to the cause. 0,000 will be allocated to organizations focused on combating racial injustice, including Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute, and We The Protesters. An additional 0,000 will be granted to Black-owned beauty businesses later inJune.
Staud has donated ,000 to Color of Change, and has additionally pledged 10% of all sales in June to the nonprofit.
Rihanna suspended sales on all three of her Fenty brands in honor of Blackout Tuesday. Additionally, donations were spread out across each Fenty branch, sending funds to Black Lives Matter Greater NY, The Bail Project, Reclaim the Block, Color of Change, and Movement for Black Lives.
Eckhaus Latta matched all shoppers’ donations to The Bail Project on Tuesday, and encouraged social media followers to send donations to Black Lives Matter, The Brooklyn Bail Fund, Reclaim the Block, and National Bailout.
The entire month of June will see Peter Do’s e-com sales evenly donated across a number of BLM organizations and frontline charities. The brand’s Instagram post listed Color of Change, BYP100, and Black Visions Collective as charities and organizations that would be receiving the donated funds.
One-hundred percent of the cruelty-free sanitizer brand’s sales this upcoming weekend will be donated to the ACLU Nationwide.
Samuel Ross of the British streetwear label A-Cold Wall is taking a unique, far-reaching approach to activism, supporting Black liberation, families, businesses, and resources with the creation of a grant foundation. Grants totaling £25,000 will go towards independent Black businesses, while £10,000 will be allocated in financial aid. Grant categories include tech, urban planning, educating and training, retail and fashion, and many more listed on @acoldwall Instagram page.
Over a third of this Black-owned haircare brand’s online sales will be donated across several grassroots organizations in support of racial equality and justice.
The sustainable, inclusive underwear brand has distributed ,000 to Parade community members for supplies and resources to “continue the grassroots efforts of local organizers.” The company also plans to donate ,000 each to 70+ bailout funds across the U.S. Parade has also donated towards Project NIA and Campaign Zero, foundations that work towards ending mass incarceration and establishing alternatives to police intervention.
Anastasia Beverly Hills
The cosmetic brand has announced a staggered donation process that will eventually total million. Beginning this weekend, 0,000 will be donated across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project.
The lingerie company is donating 20 percent of the week’s sales to the Black Lives Matter movement.
The skincare company will donate ,000 to the NAACP Legal Defense Fund, while continuing to actively search for a grassroots action in its, and George Floyd’s, hometown of Houston, Texas.
Citizens of Humanity and Agolde
During June, both brands will donate the 100 percent of the retail selling price of masks on their websites across 10 organizations, including Black Lives Matter, ACLU, Color of Change, Planned Parenthood, Rebuild Foundation, and others which are listed on Instagram.
Paloma Wool donated the entirety of June 1st’s sales to The Loveland Foundation, an organization that works towards showcasing and uplifting communities of color, specifically focusing on Black women and girls.END
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createdAt:Thu, 04 Jun 2020 13:43:05 +0000