French luxury house Balmain is unveiling an exclusive Instagram Live concert by sister duo Chloe x Halle. The R&B songstresses recently released their latest single “Do It,” and are set to perform the song and more on Balmain’s Instagram this Sunday. The virtual concert will celebrate beauty and what unites us even when forced apart, underlining the core values of the fashion house’s recently launched #BalmainEnsemble initiative and its deep love for music as a connecting force.
With a desire to create a performance that’s one-of-a-kind, Olivier Rousteing, Balmain’s creative director, reached out to Spanish artist Carlota Guerrero, who’s known for her striking photographs and videos that highlight the diversity and beauty of the modern woman. Working via Zoom with Chloe and Halle, who were outfitted in Balmain’s Spring/Summer 2020 collection, Guerrero captured unique visuals to accompany the sisters’ upcoming performance.
“Nobody was willing to hear any excuses about today’s global lockdowns forcing us to cut back on our artistic vision,” said Rousteing. “Everyone—Carlota, Chloe and Halle, my entire team—pushed themselves to the limit, to ensure that we relied on the latest digital advances to create and share something that’s new, unexpected, and compelling.”
Chloe x Halle’s performance will take place on Balmain’s Instagram Live on Sunday, May 17th at 7 p.m.
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createdAt:Thu, 14 May 2020 21:08:27 +0000