Bulgari will donate hand sanitizer to all medical facilities within Italy, one of the countries hit hardest by the coronavirus pandemic and home to the Roman luxury brand. The hand gel will be made in Bulgari’s fragrance facilities in collaboration with its longtime manufacturing partner Industrie Cosmetiche Riunite. In the coming months, the brand plans to produce hundreds of thousands of bottles of the hand sanitizer, packaged in recyclable materials to allow for easy distribution and disposal.
“I believe as a major economic actor and symbol of Italy, Bulgari has a responsibility to contribute to the national effort to help prevent, fight and eradicate Covid-19,” said Bulgari CEO Jean-Christophe Babin. “Thanks to our fragrances expertise we have been able to develop together with ICR a ‘hand cleansing gel with sanitizer’ which will be manufactured in our Lodi Factory already making our high-end perfumes and hotels amenities. Aware of the difficult situation we are experiencing, we believe it is our duty to contribute with our know-how and production facilities.”
Bulgari is owned by Paris-based luxury group LVMH, which recently began manufacturing hand sanitizer in its fragrance factories to distribute to French hospitals. The conglomerate has also ordered millions of surgical masks to be distributed in France, and eventually Italy and Spain.END
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createdAt:Mon, 30 Mar 2020 19:33:02 +0000