2018 marks 25 years since the release of Sonic Youth’s video for “Sugar Kane,” which debuted in February 1993. Featuring Marc Jacobs, a young Chloe Sevigny, and of course Sonic Youth, the video is an earmark in the life and death of grunge’s first incarnation.
The “Sugar Kane” video opens with Sevigny, then a blonde, buzzcut high school senior and Sassy magazine intern, walking down a street in New York, white crop top and baggy jeans baring her torso, tan trench coat flailing behind her. Nonplussed, she makes her way to the Perry Ellis showroom where she walks naked amongst a coterie of models kitted out from head to toe in high-end, grunge-inspired apparel.
Sonic Youth had asked if they could shoot in Marc Jacobs’ showroom at Perry Ellis and despite not knowing who the band was, Jacobs decided to let them. The year was 1992 and Jacobs would have models filmed wearing clothes from his upcoming Spring/Summer 1993 grunge collection, but Sonic Youth also wanted to have a real girl, a non-model, amongst them. Sassy magazine editor Andrea Linett referred them to her aforementioned intern—the band and Jacobs loved Sevigny’s stylish yet anti-fashion sensibility—and this became Sevigny’s first role on film.
Jacobs’s grunge collection for Perry Ellis, which showed in New York a few weeks after the video was shot, is now considered iconic, but at the time was reviled. Considered by many to be the death of the grunge movement, it led to Jacobs being very publicly fired from Perry Ellis. Jacobs did, to say the least, bounce back and establish a collection of his own that has made him one of the most respected designers in America if not the world.
Sonic Youth are now regarded as alt-rock legends, and frequently collaborate with Jacobs (in 2008, they played one of his runway shows, and in 2015 Sonic Youth’s Kim Gordon and her daughter Coco Gordon Moore were both featured in a Jacobs campaign). Sevigny, still on a short list of perma-cool celebrities with incredible style, would eventually model for Kim Gordon’s clothing line X-Girl, all the while growing (and maintaining) a respected acting career for herself. Grunge faded, yes, but even it came back around recently. Cool, on the other hand, is forever.END
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createdAt:Wed, 07 Mar 2018 18:31:46 +0000