New York’s Metropolitan Transportation Authority might be phasing out its current card-entry system, but it’s doing so with flair. This morning riders at select stations can get MetroCards designed by the acclaimed artist Barbara Kruger.
Of course, this isn’t the first time the MTA has offered branded swipes. Earlier this year it partnered with Supreme, causing a stir in subway stations that were carrying the cards (which you can now find on eBay retailing for —a substantial increase from their normal fee). Considering how Supreme’s logo has long been rumored to have been inspired by Kruger’s work, there is a good chance fashion and art fans will be vying to get their hands on these cards as well.
A limited edition run of 50,000 of Kruger’s cards will be available at four stations around the city: Queensboro Plaza, Broadway-Lafayette Street, East Broadway, and 116th Street, and is timed with the Perfoma 17’s art festival in New York, which features installations from the artist across the entire city.
While Kruger is best known for her contemporary art mixing text and image, she’s a bit of a jack-of-all-trades. She has illustrated for magazines, worked as a graphic designer, and has even designed sets and costumes for the ballets of Benjamin Millepied, first partnering with him in 2013, and then again last month.
But of course her most iconic works are her white-on-red text pieces, which is exactly the aesthetic fans can expect from Kruger’s MetroCards. Questions such as “Who is healed? Who is housed? Who is silent? Who speaks?” adorn one version, and “Whose hopes? Whose fears? Whose values? Whose justice?” are on the other. The phrases are incredibly poignant, with more and more people questioning socio-political roles. The act of passing them out to a variety of New Yorkers (and those visiting the city at the time) will hopefully inspire riders to consider the answers to some of Kruger’s questions, and potentially spark some conversation.
Barbara Kruger’s MetroCards are available now at select MTA vending machines.END
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createdAt:Wed, 01 Nov 2017 04:52:52 +0000