Valentino’s Creative Director, Pierpaolo Piccioli, has always taken the term “DIVA” personally. To him it stands for “DIfferent VAlues” that must satisfy the contemporary need to identify, to belong yet feel different, to risk and feel strength. And in his search for a modern DIVA, Piccioli has vowed to “resignify the codes of Valentino”. And now, the values of Maison Valentino is seen anew in none other than the Emmy-winning actress, Zendaya.
This almost seems like a no-brainer decision for Piccioli. With longtime stylist Law Roach by her side, Zendaya has established a reputation for being one of the best sartorial icons in Hollywood at just 24 years old. In a transformative decision to synchronize Valentino with a contemporary, inclusive community of fashion, Piccoli tapped the young starlet for her leading role as today’s modern It-girl fusing activism and inclusivity with poised fashion and beauty far beyond her years. “The reason why we chose Zendaya as the new face for Valentino is because she perfectly embodies and represents what Valentino is and stands for, today. She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well” says Piccoli.
The announcement included two new campaign pictures of Zendaya who effortlessly stuns as she poses with Valentino’s black and white Roman Staud Nappa chain bags, in breezy dresses each in parallel with the handbag’s lush hues.
Zendaya is no stranger to the world of fashion. As a fashion star who has consistently demonstrated her eclectic taste and prowess to push boundaries, in her indelible red carpet looks and ventures with Bulgari and Tommy Hilfiger, she is considered by Piccioli as a “natural representative of his contemporary concept of romanticism.” As a symbol of freedom and individuality, Zendaya represents the new storied codes of Valentino that the designer has instilled. From now on, we will see how the young but formidable star will reshape the definition of DIVA as the ambassador of Valentino. Stay tuned.
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createdAt:Fri, 04 Dec 2020 16:32:46 +0000
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