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Tom Ford Beauty Has a New Look

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The latest initiative from the beauty branch of Tom Ford’s empire is a chicly packaged array of contrasting lip and cheek colors. Available for pre-order today at tomford.com, the ‘Shade & Illuminate’ range is aimed at those looking to bypass product-heavy color and contour routines, without skimping on the final effect. In total there are six easy-to-use lip palettes and two new cheek duos, each purposefully formulated to be thin enough to blend seamlessly into cupid’s bows and cheekbones—and rich enough to be gradually layered for a more vibrant pop of color.

In the range’s adjoining campaign imagery, Dutch model Yasmin Wijnaldum demonstrates the latter—wearing an opulent ombré lip with rosy cheeks and clear grease-slicked eyes. The lip photographed is admittedly more ‘trendy’ than we’re used to seeing from Ford, but it’s not a bad a sign of the times that brands like his are trying to appeal to glamorous old-timers, moms, and millenials more willing to play with their makeup look.

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createdAt:Wed, 22 Mar 2017 15:21:24 +0000
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section:Beauty