Meet The Enchanting Miss Dior Pop-Up in NYC

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Summer might be coming to a close, but Dior is keeping the bright floral atmosphere of summertime alive with their latest pop-up in New York City’s Meatpacking District. The Millefiori pop-up is an immersive experience for visitors to sample products and their latest fragrance, with a floral installation that features thousands of multi-colored flowers, perfect for an Instagram photo-op.

Perfect for a mid-afternoon retail therapy break, the in-person experience allows guests and shoppers alike to play with and sample an assortment of Dior Beauty and the first look at the new Miss Dior Eau de Parfum, as well as select new products. Immerse yourself in the gardens that inspired the fragrance, with AR experiences like a custom Google lens, and an Instagram and Snapchat filter.

The pop-up includes virtual and in-person events hosted by Valeria Lipovetsky, Sai de Silva, and Avani Gregg. Guests can also enjoy refreshments at the Miss Dior café, visit the bow atelier, or enter the experiential floral display designed by renowned florist Lewis Miller. Exclusive offerings are also available at the pop-up, such as a limited edition Miss Dior tote bag with purchase, and complimentary charm personalization.

The latest edition to the Miss Dior family, the eau de parfum features a fresh and velvety floral scent that’s sensual and sweet.

The Miss Dior Millefiori Pop-Up is open from now until September 16 at 38 Gansevoort Street in New York, sign up for an appointment at Dior.com.

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