A weekly chess game of celebrities diving head first into the beauty world, Scarlett Johansson is our next player. Johansson announced her beauty line set to launch in early early 2022. Johansson’s beauty line will be a significant career step for her because it will be her first move as an entrepreneur.
Behind her line is The Najafi Companies, who also are investors in Pattern by Tracee Ellis Ross and other successful celebrity beauty lines.
Johansson is not riding solo in her new endeavor; she is co-partners with business guru Kate foster. Unlike Johansson, Foster has been in the beauty and fashion world since the heyday of Juicy Couture, where she served as their former vice president of global marketing and communications.
While there’s little information on the unnamed brand, we do know that Johansson has long been intrigued by the power of beauty. And, If Johansson’s career in the entertainment world provides any clues for her career in the beauty world, we can’t imagine a more successful slew of products.
prev link: https://www.crfashionbook.com/beauty/a36863742/scarlett-johansson-teases-her-new-beauty-brand/
createdAt:Mon, 28 Jun 2021 13:57:05 +0000