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Rihanna’s Beauty Empire Is Expanding with Fenty Hair

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The Fenty franchise is expanding once again. And no it’s not an album–Fenty Hair is the latest product line to be dreamed up by Rihanna. This latest announcement completes her trifecta of beauty products– as this follows her successful lines of Fenty Makeup and Fenty Skin. Soon we’ll have a Fenty product for almost every part of our body.

Filed on March 3, the trademark for Fenty Hair covers an extensive list of haircare products and tools. In the past, Rihanna’s brands have brought much needed attention to diversity and acceptance. With her trademark covering straightening, styling, relaxing, and waving products as well as hair coloring and hair glitter this new venture will certainly live up to her inclusive image.

The news of Fenty Hair comes just weeks after LVMH and Rihanna announced they would be putting operations at her luxury Fenty fashion line on hold “pending better conditions.” This unexpected closure came after two years of the fashion house being in operation. Back when the pause was announced, LVMH reported they would now focus solely on Fenty Beauty and Fenty Skin. Of course, now we know Fenty Hair is another important factor to this decision.

Although a pause was announced for one of her lines, Rihanna is not doubt successful at juggling enterprises. Her Savage X Fenty lingerie line recently received 5 million from L Catteron to support a retail expansion. This funding news followed the massive sensation of her latest Fall/Winter 2020 collection “Savage x Fenty Vol. 2” which was streamed on Amazon Prime Video. Her beauty lines have been holding steady as well with a collection of body illuminating tint “Body Sauce” being the latest product launch at Fenty Beauty and an all new five piece AM + PM set for Fenty Skin.

An influx of Twitter users have expressed their excitement (and disappointment) for this news on her beauty empire expansion. Although Rihanna’s fans were hoping the next announcement would be the launch of her ninth studio album, the last of which being her 2016 ANTI, Fenty Hair will hopefully prove to be just as exciting. On the bright side, we’ll all being looking snatched while crying in the club to “Umbrella.”

Here are all the best tweets reacting to this latest news on expanding her empire.


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