Since its launch in 2015, Pat McGrath Labs has developed a cult following. The cosmetic line from British makeup artist Pat McGrath quickly became beloved by beauty pros and novices alike. Now, in a new makeup campaign, the brand has called forth a seasoned veteran of the beauty world for its first-ever global face: supermodel Naomi Campbell.
McGrath and Campbell have been friends for over 25 years after meeting on set in 1994. For the makeup artist, the collaboration is special because of their history. “Naomi’s beauty is without compare,” McGrath said, “but what truly makes her special, and the ultimate McGrath Muse, is her legendary loyalty, unparalleled work ethic, and sublime soul.”
The work ethic of both industry trailblazers can be seen in the new campaign video released yesterday, directed by McGrath and starring Campbell. The video opens with romantic lines from Shakespeare’s Romeo and Juliet, and features a glowing Campbell in the new Divine Rose collection for eyes and lips, which drops today. Tinted with rose-gold hues and light-reflecting pigments, Campbell wears a golden crown that sprouts roses.
The Divine Rose collection is just the start of the collaboration, with Campbell also scheduled to star in McGrath’s Masterchat series on social media. The model expressed her excitement to work with McGrath, who she calls her “chosen family and an undeniable creative force in the beauty business.”
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createdAt:Fri, 29 May 2020 20:57:01 +0000