After fêting her first-ever fragrance collection via a sleek pop-up shop and star-studded launch party in New York City this past spring, Carine Roitfeld is taking her intoxicatingly aromatic seven lovers home.
From now until January 5, 2020, a special Carine Roitfeld Parfums store will be open at iconic Parisian department store Le Bon Marché.
The pop-up features a bevy of exciting and immersive events and contests—seven, in fact, as it’s Carine’s favorite number—designed to mirror the pivotal moments of a traditional love story. The fun kicks off with a launch event (dubbed “The First Meeting”) on November 14, for which Carine will be in attendance to sign product. Other roll-outs include one-on-one meetings with Carine and Le Bon Marché VIP shoppers in early December and a conversation between Carine and perfumer Aurélien Guichard surrounding the scents.
For more information on the fragrance collection and the pop-up shop, visit www.carineroitfeldparis.com and @carineroitfeldparis on Instagram.
Le Bon Marché is located at 24 Rue de Sèvres, 75007 Paris, France and is open Monday, Tuesday, Wednesday, Friday, and Saturday from 10 a.m. to 8 p.m. and Thursday from 10 a.m. to 9 p.m.
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createdAt:Mon, 11 Nov 2019 16:06:48 +0000