Iconic cosmetics brand Estée Lauder has announced model, philanthropist, and entrepreneur Karlie Kloss as its newest Global Spokesperson and Brand Ambassador. The news comes just days after the Kode with Klossy founder revealed that she is currently designing travel gear to help send girls around the world to technology camp.
“Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder in a press release. “[She] has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech.”
Kloss joins an all-star roster of other Lauder spokesmodels and extraordinary women including Hilary Rhoda, Joan Smalls, and Kendall Jenner. Her campaign is set to debut this July (shot by photographer Josh Olins) across all platforms, in support of classic Lauder products like the Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. It has also been revealed that Kloss’s production company—Klossy Productions—will produce original beauty content to celebrate the partnership.
“It is a dream come true to join the Estée Lauder family,” Kloss also said in a press release. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world.”END
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createdAt:Thu, 19 Apr 2018 14:48:02 +0000