Louis Vuitton’s new fragrance, Le Jour Se Lève, captures the essence of daybreak in a citrus-floral blend. Since spearheading a line of seven fragrances in 2016, the eponymous fashion house has recruited the olfactory talents of award winning parfumeur Jacques Cavallier Belletrud.
Belletrud crafted the ethereal scent with a mission to emulate the serenity of sunrise and dewy mornings. Infused with mandarin and notes of magnolia, “apricot-tinged osmanthus,” a hint of blackcurrant ,and LV signature ingredient Jasmine Sambac, the refreshing scent echoes the unfettered radiance of Nicholas Ghesquière’s Spring 2018 collection for the brand.
As a bonus, the bottle is designed to last and withstand the journeys for those who wear the scent, just as the other perfumes in the Louis Vuitton portfolio. So, instead of purchasing a new bottle when the perfume runs out, the bottles can be refilled at Louis Vuitton boutiques, giving everlasting life to each vial of Le Jour Se Lève.
Louis Vuitton’s Le Jour Se Lève is available in-stores and online.END
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createdAt:Mon, 12 Mar 2018 21:06:32 +0000