There’s only one person who could manage to get every beauty editor in New York in the same room, and that person is Pat McGrath. Last night was no exception at the launch of her first permanent collection featuring an impressive 40 shades of lipstick, 11 lip liners, 5 eyeliners, a mascara, and three eyeshadow palettes.
It’s quite a feat, choosing to launch a huge range of products at once, but she says it felt like the right moment to unleash it all. “Everyone’s truly gotten to the point of beyond-obsession with makeup,” she tells the captivated group of editors, huddled around like the words rolling off her tongue are feeding our soul. (They are, by the way.) “There are enough makeup loonies out there…it didn’t feel like a hard sell,” she says, referring to the eyeshadow palettes full of wild colors and finishes.
We’re living at a time where women aren’t afraid to experiment with shades outside the traditional quad of beiges and grays, and McGrath is here to celebrate that. “This is my love letter to the makeup-addicted, so to speak.”
There are three palettes: Subliminal, Subversive, and Sublime. Say that five times fast. Each one has a different color scheme—gilded bronzes, extraterrestrial metallics, moody jewel tones, respectively—but don’t be intimidated at the thought of using them all at once. “A lot of artists are obsessed with an eyeliner, a little smudge, and wearing even one color,” she says. Having the options should encourage artistry, but each shade produces serious payoff on its own.
Speaking of rich formulas, the rest of the lineup is also extremely highly pigmented, which is probably the aspect of her limited-edition products that’s most well known. One swipe and you’re done. “Good luck trying to get [the lip liners] off,” she jokes. McGrath recommends filling the whole lip for a bold effect, pressing it on with your fingers to blur and feather, or creating dimension by using a darker shade and filling it in with something a bit lighter.
The lipsticks are equally user-friendly, as she’d been trying to come up with a way to make application quicker and longer-lasting. “You’d need to be a real artist, a true painter, to put on the greasy and slimy lipsticks. Especially to keep them on for a whole shoot or full runway. I wanted to press it on with a thumb, really quickly, and get full, beautiful, professional impact,” she says. They come in two finishes, MatteTrance (velvet matte) and LuxeTrance (creamy shine).
It’s hard to pick a standout, but her description of the woman who’d wear the Subversive palette is convincing: “4 A.M. in Paris, wearing the most incredible lurex dress.” So yes, the makeup legend could launch bottled air and we’d all show up, because it would be the chicest, most dewy, glowy air in existence. But lucky for us all, these are even more wearable versions of the cult products from Pat McGrath Labs, and this is just the beginning. “Obviously there’s more to come,” she says.
On September 16, the lipsticks () drop on patmcgrath.com, and the eyeliners and lip pencils (), mascara (), and shadow palettes (5) will be available September 28. If everything sells out, which could happen judging by her past launches, you’ll have another opportunity on October 6 at sephora.com.
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createdAt:Wed, 16 Aug 2017 16:26:38 +0000
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