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Kid Cudi Stars in A.P.C.’s Spring 2019 Campaign

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A.P.C.’s founder Jean Touitou is doing things a little differently this Spring/Summer 2019 season. With an emphasis on the importance of collaborators, A.P.C. has joined forces with musical artist and fashion dilettante Kid Cudi, titling the collection Interaction #1.

“When I met Scott [Cudi’s real name] for the first time, I immediately knew that we would work well together,” Touitou says. “I could tell by the respectful intensity in his eyes. I could also see it in the striking contrast between his simple, dignified allurer and the surprising presence of a pink too on his right hand, which says ‘Pink’ in capital letters.”

The 10-piece collection, composed of reworked classics pulled straight from the A.P.C. archives, features a dual aesthetic from both Cudi and Touitou that comes through as fresh pieces in the form of a red leather jacket, painted overalls, and white low-top sneakers that read “Cudder” across the side.

The collection launches February 21st, 2019 at select A.P.C. stores and online.


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