For Spring Summer, the house of Givenchy is using its most “classic codes.” In this behind the scenes look at the latest campaign, photographed by Mert Atlas and Marcus Piggott, the Givenchy gang—Irina Shayk, Lea T, Mariacarla—reunites at a Mars-like desert-scape that points to the house’s adventurous side.
But next to each location shot, there’s a more polished photo taken in-studio that makes up the other half of the spread. It signals the innate duality of Givenchy’s DNA that Riccardo has cultivated—a seamless fusion of chic femininity and streetwear that actually makes sense. “The evidence is that “the gang” wears it on the red carpet as much as they do while off-duty. Here, watch the cast with their gang leader to see how it all comes together.END
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createdAt:Thu, 30 Mar 2017 15:58:01 +0000