The Best Vintage Gap Campaigns

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The legendary American retailer was founded in 1969 by Donald and Doris Fisher. Since its beginning, Gap has used its laid back ads to appeal to younger audiences (its name is short for “generational gap”). With the endorsement of A-listers like Missy Elliott and Madonna, to supermodels like Cindy Crawford, the brand skyrocketed to international fame. From cheeky wordplay to star-powered shoots, celebrate half a century of Gap with a look back at its best ads.

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