The Steamiest ‘My Calvins’ Moments

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Through sickness and health, war and famine, trend and fad, there has always been “My Calvins.” Ever since its establishment in 1968, Calvin Klein has played with the rules of gender, sexuality and controversy through a stream of head-turning ads, each one better and steamier than the next. The brand mixed a star-studded roster of models and celebrities with its timeless intimates, for dressed-down, undertone-heavy campaigns that often flirted with the line of NSFW. With the introduction of social media, Calvin Klein’s boundary-bending campaigns only continued to gain notoriety. The first #mycalvins campaign launched in 2014, and the hashtag has appeared on nearly every promotional image and Instagram post from the label since, featuring cultural icons and fresh faces from Kate Moss to Kevin Abstract. As the classic American brand celebrates its 50th anniversary this year, CR rounds up the hottest #mycalvins moments from fashion’s favorite rule breaker.

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createdAt:Fri, 25 Oct 2019 18:26:35 +0000
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