Gucci has announced the location of its upcoming Cruise show, which will take place in May. Creative director Alessandro Michele has opted to stage the runway on the 29th of the month at the Pitti Palace in Florence, the city where Gucci was founded in 1921. The landmark is one of the most historic sites in Italy and there has never been a fashion show in its galleries before.
The runway show is part of a new drive by Gucci to invest in Florence and Tuscany’s rich cultural heritage over the forthcoming years. As of today, Gucci has donated €2 million to kickstart the restoration of the Palace’s Boboli Gardens in collaboration with Italy’s Ministry of Cultural Heritage. The 33-acre green space dates back to the 16th Century and includes plants and flowers unique to the area.
In a statement, Gucci’s President and CEO, Marco Bizzarri said that the collaboration “represents a wonderful opportunity to celebrate and sustain Florence’s cultural splendour.” He added: “Gucci is a global brand with strong roots in Florence. The success we have achieved in recent years through the vision of our creative director, Alessandro Michele, is reliant upon the skills, spirit of innovation, passion and abilities of the craftspeople and everyone else who works for the brand in Florence and the surrounding area. Following the presentation of the last two Cruise collections, in the art district of New York in 2015 and in the cloisters at London’s Westminster Abbey in 2016, staging the next Cruise collection show in the heart of Florence has special meaning, particularly as Alessandro is constantly inspired by the city’s renaissance masterpieces.”
This isn’t the only step the house is taking to preserve Florence’s history; Over the past year, Michele has spearheaded a joint venture with local leather makers to help safeguard their artisanal skills and scale their businesses sustainably. In addition, he’s also championed an apprenticeship program to cultivate a new generation of Florentine craftsman and opened the Gucci museum, the profits of which go directly towards maintaining the Italian masterpieces that so inspire him.END
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createdAt:Thu, 06 Apr 2017 19:55:53 +0000