Japanese retailer Uniqlo’s latest collaboration is with Jonathan Anderson. The 33-year-old designer who serves as the creative director for Loewe as well as his eponymous label, J.W. Anderson will design one of four Fall 2017 capsule collections for Uniqlo’s LifeWear range. The other capsule collections will be created in collaboration with Ines de la Fressange, Muslim designer Hana Tajima, and Disney’s Mickey Mouse.
Anderson’s capsule collection will be a celebration of British heritage. Yuki Katsuta, head of research and design at Uniqlo, believes that Anderson, who hails from Northern Ireland is the perfect designer to represent British heritage. “The British Isles constitute a treasure house of such apparel, with duffle coats and fisherman’s sweaters being just two examples,” Katsuta said Business of Fashion . “In partnering with J.W. Anderson, one of Britain’s most innovative and creative brands, we will tap into traditions while pursuing progress in design and fabrics, to craft styles that are enduringly appealing.”
With this collaboration Anderson joins the ranks of other designers and major fashion figures Uniqlo has collaborated with in the past including Carine Roitfeld, Jil Sander, and Christophe Lemaire.
“When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering; it’s a difficult job, and I think Uniqlo does it very well,” the designer said in a statement to The Cut. “Working with Uniqlo is probably the most incredible template of democracy in fashion, and it’s nice that my design can be accessible to anyone, on all different levels.”END
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createdAt:Tue, 04 Apr 2017 15:19:58 +0000