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Squid Game Star HoYeon Jung is the New Face of Louis Vuitton

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Louis Vuitton has announced Ho Yeon Jung as its new global Maison Ambassador. Once dubbed South Korea’s “next top model,” Jung plays Kang Sae-byeok in Netflix’s thrilling new show Squid Game that is set to break records on the streaming platform. The model and actor is no stranger to the French maison, as she’s walked Louis Vuitton runways since Spring/Summer 2017 and starred in the Pre-Fall 2017 campaign. Her friendship with the brand and Women’s Artistic Director Nicolas Ghesquière is embraced as she becomes the newest face of Louis Vuitton.

“I immediately fell in love with Ho Yeon’s great talent and fantastic personality,” said Ghesquière. “I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago.”

Jung won the “Asian Star Award” at the Asian Model Awards in 2019, launching her name to recognition as a fashion model for top designers. She placed second on Korea’s Next Top Model and graced the covers of globally acclaimed magazines. Today, Jung is the most followed Korean actor on Instagram with 15.2 million followers, which skyrocketed from 400k before Squid Game‘s release.

The supermodel wears Louis Vuitton’s new black Twist bag in the campaign with a double-breasted coat and slingback heels. “It is an honor to start my acting career with Louis Vuitton, the brand I have modeled for,” said Jung. “I look forward to all the moments with Louis Vuitton.”

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createdAt:Wed, 06 Oct 2021 16:47:28 +0000
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