Victoria’s Secret is ready to turn over a new leaf. The lingerie mega brand announced a rebranding earlier this year in an effort to adapt to the times after consumer backlash. Foregoing its Angels and elaborate runway shows, Victoria’s Secret has since overhauled their image opting for championing inclusivity, diversity, and body positivity.
The brand’s latest big release is reflective of these changes. The Bare Infinity Flex bra collection is first of its kind for Victoria’s Secret. Featuring Paloma Elsesser, Carolyn Murphy, Jill Kortleve, Taylor Hill, Mayowa Nicholas, Devyn Garcia, and Aamito Lagum, the campaign photos are fresh and interesting priding a range of women and body shapes looking comfortable and radiant.
Dubbed the “first bra that’s designed to fit and flow with you” on the brand’s Instagram, the bra design’s innovative gel wire technology helps lift and shape the bust without traditional metal wiring to promise all-day comfort. Fluctuating in size as it adjusts to the body – it’s the bra that fits you, not the bra you need to be fitted for.
Offered in eight colors from skin tones to neutral earth shades, the collection is released in a wide range of sizes also including 32-38B-DDD, 38G, 40DD-DDD, 42D-DD, 44C-D. At a price point of .50, the Bare Infinity Flex is VS’s new foolproof staple that’s pioneering a new era for the iconic brand, no fantasy bras included.
The Bare Infinity Flex Bra is now available on victoriassecret.com.END
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createdAt:Tue, 17 Aug 2021 14:35:26 +0000