Growing food insecurity has been a cavernous aftermath of the coronavirus pandemic, especially among children who rely on others for their source of meals. Polo Ralph Lauren and Lauren Bush Lauren, the CEO and co-founder of philanthropic lifestyle brand FEED, are teaming up to create an impactful collection aimed to contribute to the fight against childhood hunger.
The capsule collection includes a branded patterned utilitarian jacket, polo, and a range of accessories from a bucket hat to different designed bags that mesh Ralph Lauren’s sensibility with FEED’s functionality. They also feature leather detailing and canvas tags that indicate the number of meals provided with every purchase. A percentage of each pieces sold will be donated to No Kid Hungry, the nonprofit campaign that aims to end childhood hunger through food providing programs.
To celebrate the collection’s release, the collaborators will host a Feed Family Supper at Jane’s Carousel in Brooklyn across from the FEED store. On July 1, a Polo x FEED Carousel takeover will allow the public to ride the carousel through donations that will also go towards No Kid Hungry.
The number of children facing hunger has skyrocketed to a one in six statistic while “22 million children in the US rely on a free or reduced-price school lunch for daily nourishment”, according to FEED. Alongside its aim to end this staggering problem, the collection reduces environmental waste through its work with The New Denim Project, a company that upcycles textiles. The jacket and accessories are crafted from recycled garments with no added dyes while the polo is made from organic cotton and dyed with natural indigo.
Click through the gallery to view the full collection.
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createdAt:Mon, 28 Jun 2021 14:00:36 +0000
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