Our favorite ’90s sci-fi film The Matrix hits the Vetements runway directed by Creative Director and cofounder Guram Gvasalia. The long coats, flame motif, the pixelated computer coded language print with the phrase “The Devil Doesn’t Wear Prada”, jersey tank tops and the black sunglasses take us back to the legacy of the Wachowski sisters left behind. We can’t help but notice the twists of the iconic unisex crystal heart necklace with rhinestone embellishments around each models neck in shades of green, sky blue, red, and black taking a turn from the Titanic and onto the groundbreaking trans metaphor film. There’s even a gentleman wearing a dark navy blue suit with a printed crepe top with sneakers resembling Morpheus. The nod to the Wachowski sisters is not a new concept for the brand as Gvasalia expressed inspiration from his previous Vetements collections.
The collection turns heads with the iconic green which signifies the differences between the real and virtual world. Bringing to mind the philosophical question Gvasalia ponders upon when we’re losing touch with our physical reality in preference of our digital reality. Asking the questions “What is reality today? Is that picture photoshopped or real? Are we imprisoned in our own homes? Are we losing the human touch and the human connection?” The prints are evoking to be visually appealing for us to touch through the leather, sequins, cashmere knits and jersey fabrics. The most iconic element of human touch is through handwriting and tattoos, when a man’s grey coat is doodled with images of butterflies, sparks, yin-yang, hearts and other earthly motifs. Or the model with butterfly, eyes and human figure tattoos with her flaming tank top and trousers. Spicing up the digital realm with the human artform. The human touches is all we have left as our traces in the existing realm because we don’t know how much more will become computerized.
The separates are meant to be worn out and layered to create the full 3-D effect against a blank pixelated Photoshop filter in every look inspiring our envy to sport these looks on our daily life and digital platforms. Not to mention presenting the collection in a completely digital manner without the runway audience for the Zurich-based brand. The fashion industry has the trend of becoming increasingly digital with the rise of influencers, digital advertising and publications having fewer print editions or ceasing it altogether. The pandemic deepened our interest in digital as we’ve spent our times making connections and curating our own images through the computer and smartphone.
All these models are aware of the true world as they are wearing their shades during the entire presentation as the characters in the Matrix only removed their glasses briefly when entering the digital simulations. Click through the gallery to see every look below
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createdAt:Fri, 28 May 2021 15:24:00 +0000