Riccardo Tisci is celebrating the power and beauty of feminine energy in Burberry’s newest campaign for the house’s signature Olympia bag. Tisci is inspired by modern muses FKA Twigs, Kendall Jenner, and Shygirl for their “natural fierceness” and unique self-expression through their creativity as they carve their own paths.
The bag itself carves its crescent silhouette closely against the body, carefully sculpted from smooth Italian leather, and inspired by the strength and sensuality of feminine energy. “When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity,” said Tisci.
The goddesses wear the bag in new colorways of pale blue and marigold yellow against signature Burberry beige for minimalist campaign inspired by ancient Greece. Jenner and Twigs wear clean, graphic eye makeup, and Shygirl and Twigs stun in bleached brows, done by artist Kabuki Magic. Photographed and directed by Inez and Vinoodh and styled by Ib Kamara, the campaign video is set to Twig’s song “sad day” from her critically-acclaimed 2019 album Magdalene, which similarly celebrates her own resilience through hardship and taking risks in the name of love.
“The use of classic Burberry codes reworked into a new look help to bring to life this message of strength and hope,” said Inez and Vinoodh. Much like the immortal beauty and innovating talents of the women, the Olympia bag is “a timeless piece, for a new era.”
The newest edition of the Olympia bag, which first debuted in 2019, showed on Tisci’s most recent AW2021 runway in a collection he made as a love letter to free and powerful women he deems “warriors.” The British rapper and musician Shygirl opened the show reciting a spoken word piece entitled “Divine,” in an opus to the eternal power of Mother Nature and womanly influence.
She chants “A flame burning in the darkest places / The light in the eye of all who gazes,” before towering over the runway as an unearthly being, reminiscent of Greek goddesses carved from marble, as the models walk between her legs in a beam of heavenly light.
“The first time I met Riccardo, I loved how aligned we were in regards to our approach to life,” says Shygirl. “It’s been great to expand on that creatively with Burberry, especially within this campaign where I’ve really felt able to express a different aspect of my femininity.”
The presentation was an emotional ode to the fearless women Tisci grew up around, which he expressed through experimental, colorful, and spiritual elements, pillared by the British house’s heritage staples of beige and tartan. He sees more women attaining deserved power in this decade, as the modern goddess embodies a natural intersection of intensity and romance.
In celebration of the launch, Burberry is introducing “World of Olympia” pop-ups as a global series of immersive spaces. The architecture of the installations is reminiscent of Ancient Greece, with sweeping curves and statues that reimagine and reinforce the feminine form and the aesthetic of the bag made for goddesses in the modern era.
The pop-ups will offer exclusive colorways and small sizes of the handbag, and appear in Harrods, Galaxy Macau, Bergdorf Goodman and Nanjing Deji Plaza, and, in late May in Guangzhou Taikoo Hui, Shenyang MixC, Shinsegae Centum, Hong Kong Landmark, and Isetan Shinjuku. Additionally, Burberry stores across the globe will host their own series of “World of Olympia” pop-ups.
The Olympia handbag is available for purchase globally in Burberry stores and online, as well as select “World of Olympia” pop-ups in late May.END
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createdAt:Tue, 18 May 2021 16:35:16 +0000