Building off of an industry-wide push for sustainability, Prada’s Pre-Fall 2021collection offers an updated — and wholly ethical — take on denim. Using ethically sourced denim, the brand is continuing an ongoing commitment to sustainability (the brand’s recycled Re-Nylon line has been a major hit in recent months.)
The brand’s “Organic Denim Washed Process” combines organically sourced cotton with certain features not practiced during traditional denim production. Sourced ethically from organic farmers, the production of the collection’s denim has a low environmental footprint and is free of pesticides and fertilizers. Through the utilization of an “Acquasave” system, the brand saves, on average, 10 liters of water for each meter of fabric. Both of these initiatives help to improve the brand’s EIM (environmental impact measurement) — a metric that has become increasingly important for brands. Clearly for Prada, sustainability is more than an empty promise.
Not only ethically sourced and constructed, the collection combines a certain ready to wear flair with a unique sense of utility. Prada signatures like loafers and shoulder bags are updated in new and cheeky silhouettes — the crochet and faux fur iterations will certainly be hits. The collection offers a variety of pieces, playing with more traditional silhouettes while also experimenting with bra tops and button downs constructed in the textile. Continuing with the street-style je ne sais quois brought upon the brand from the Co-Creative Direction of Raf Simons and Miuccia Prada, the collection is an easily wearable affair that combines a certain sense of sustainability, accessorization, and layering.
Scroll through below to see every look from Prada Pre-Fall 2021.END
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