Ebony and Ivory. Bonnie and Clyde. And now, Telfar and White Castle.
We’re just as pleasantly surprised as you. The iconic fast-food chain is celebrating its 100th birthday, and Telfar announced today that they have redesigned workers’ uniforms for the occasion.
The New York City-based brand Telfar has redesigned workers’ uniforms to include a T-shirt, polo shirt, apron visor, and durag in light blue, royal blue, and black. Telfar explains that they added a durag at the request of the workers, making them one of the first restaurants to offer that specific hair accessory as an option.
The portrait series, captured by Elliott Jerome Brown Jr., showed employees in Queens, New York rocking Telfar’s rebranded uniforms.
The images are strikingly beautiful, capturing the workers and their personalities in the midst of their everyday jobs or with a quiet dignity we don’t normally relegate to these essential workers.
The heart-warming project shows Telfar’s ability to innovate with an earnest sense of playfulness and care. This isn’t White Castle’s first collaboration with Telfar either. As a White Castle fanatic, Clemens asked them to sponsor his 2015 runway show and the afterparty was supplied with — you guessed it — White Castle’s iconic slider-sized cheeseburgers.
Creative Director Babak Radboy explains, “White Castle supported us before our success and we consider them family. Their team would serve Sliders backstage at all our shows and were basically part of our team. It’s still the only thing open after midnight in Telfar’s hood — seeing our uniforms there means something to us, and so we take it personally.”
Telfar also designed a limited edition White Castle capsule collection including hats, hoodies, and T-shirts that combine Telfar and White Castle’s logo. The proceeds off of the collection will benefit the Robert F. Kennedy Human Rights Liberty and Justice Fund, which provides bail to imprisoned minors.
The Telfar x White Castle collaboration is available now on Telfar.com.END
prev link: https://www.crfashionbook.com/fashion/a36108570/telfar-helps-white-castle-celebrate-100-years-by-desigining-their-new-uniforms/
createdAt:Tue, 13 Apr 2021 15:24:07 +0000
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