Loewe has seen a stealthily booming resurgence under the creative direction of Jonathan Anderson. Mastermind behind luxury label JW Anderson, the British designer has turned Loewe into one of the most anticipated brands on the Paris Fashion Week calendar. Through intricate accessories such as the puzzle bag and an emphasis on creative yet wearable silhouettes, the brand has led the industry in terms of mixing creative innovation with enticing commerciality.
The COVID-19 Pandemic has been another source of inspiration for the designer. Experimenting with different presentation formats such as dance, film, and monologue, Anderson is bucking the traditional runway space for innovative presentation that fit into the brand’s DNA. Loewe’s Spring/Summer 2021 Men’s Show-on-the-Wall collection was a delightful mix of virtual-focused creation and aesthetically engaging garments. For the upcoming Fall/Winter 2021 presentation, Jonathan Anderson will talk through the collection in an open-access video. Expect a lot of thought-provoking design details, comfortable silhouettes, and enticing design inspirations. The brand has already hinted on Instagram a news-themed collection that will focus on democratizing fashion in an increasingly virtual world.
Watch the Loewe show on March 5th, at 5:30 a.m. Eastern Standard Time, here at crfashionbook.com.END
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