While more and more brands and designers pursue eco-friendly practices in fashion, retailers are likewise committing their own socially-conscious initiatives to protect the wellbeing of our planet. Today, Italian online retailer Yoox launches a sustainable capsule collection conceived by 2019 Yooxygen Award winner Sharon Cho.
The collection is part of Yoox’s ongoing dedication to helping emerging talents create environmentally-responsible collections using sustainable fashion solutions. Following her win, Cho fulfilled a six-month internship at the company’s Milan headquarters, where she conceptualized this collection.
This sleek, timeless seven-piece capsule consists of coats, suits, and trousers for men and women, in hues of classic black, grey, and beige. Aiming to express Yoox’s core values in sustainability and quality, Cho thoughtfully crafted each item in fabrics made of 100 percent recycled plastic bottles or eco-friendly produced wool. Each garment is a chic reiteration of our everyday wear: versatile enough to be styled differently and worn repeatedly while remaining fresh, luxurious, and effortless. For instance, the detachable panels of the jackets can change the lengths to suit different dressing occasions. Other thoughtful details include unique embroideries on the back of each piece, including Cho’s signature origami tessellation pattern.
As buyers and brands seek new means of eco-responsible practices, Yoox is stepping up to affirm the role of retailers in promoting sustainability to make a positive impact. Sharon Cho x Yoox encapsulates its creators’ vision–to achieve more for less. An adaptable garment from the capsule can clear up more space in the closet while helping consumers realize their inner confidence as they commit to a socially conscious decision, echoing Cho’s own perspective on fashion design: “For me as a designer, that confidence is everything.”
The Sharon Cho x Yoox capsule collection is now available online.
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createdAt:Mon, 14 Sep 2020 15:35:37 +0000