Today, Rodarte announces its partnership with global marketplace Depop. The American fashion brand by sisters Kate and Laura Mulleavy, known for its nostalgia-inducing pieces and contribution to logomania, will launch an exclusive Radarte shop on the peer-to-peer selling platform.
In contrast to Rodarte’s mainline offerings, which feature a handcrafted, couture-like touch, the Depop-exclusive Radarte shop consists of affordable casualwear that appeals to a Gen-Z audience. Offerings include t-shirts, sweatshirts, and sweatpants, with prices ranging from to . The limited-edition mix of tie-dye tees and logo-embellished sweatshirts are sure to sell out quickly.
While Rodarte’s reach for Gen-Z consumers appears recent, the brand’s appeal to the young and logo-crazed began in 2008 with the release of the first Radarte collection. The collection’s name, a clever twist that combines the brand’s original handle with the word “rad,” pays homage to its founders’ California origins. The line has racked up a celebrity following over the years, with stars like Beyoncé, Rihanna, and Natalie Portman all sporting Radarte tees and sweatshirts.
The new Radarte shop serves as both a departure from the brand’s traditional pieces and an alternative means to provide the same “California-cool” sense of style to a younger, cost-conscious audience. Depop, with over 15 million tech-savvy, upcycle-oriented users, is a perfect platform to house the collection. Shoppers who favor the unique, vintage, and one-of-a-kind items commonly sold on Depop will likely find that the Radarte shop exudes a similar level of nostalgia and singularity.
The Radarte shop is now available online.
prev link: https://www.crfashionbook.com/fashion/a33799035/rodarte-depop-exclusive-radarte-collection/
createdAt:Tue, 25 Aug 2020 21:27:46 +0000