Since his appointment as creative director of the Spanish luxury house in 2013, Jonathan Anderson has reinvigorated the Loewe brand, mingling his own distinctive style with its rich heritage. The brand’s familiarity of and influence from art and craft extend beyond ready-to-wear and accessories into home goods that evoke a similar balance of novelty and legacy. Now, Anderson adds another sensory experience to the brand’s repertoire, introducing the Loewe Home Scents collection, which will launch in September. With the home becoming an increasingly predominant place in our daily lives, the fragrances encourage the transformation of the space from that of isolation to one of celebration.
Inspired by gardens and the olfactory experience they induce, the Home Scents collection includes 11 plant essences which are manifested in the form of candles, wax candle holders, home fragrances, soap, and rattan diffusers. Anderson expressed his fondness for the bouquet of aromas, stating, “the selection of scents follows a very personal trail. These are olfactory sketches that remind me of my childhood, of different journeys I have taken. Part Victorian botanical garden, part apothecary, the mix is both scientific and sentimental.” In-house perfumier Nuria Cruelles interpreted Anderson’s vision, creating an all-encompassing array of garden scents: honeysuckle, beetroot, juniper berry, tomato leaves, coriander, liquorice, scent of marihuana, luscious pea, oregano, cypress balls, and ivy.
The tactility of the Home Scents collection is an extension of the brand’s relationship with craft, as the naturally-derived wax candles are placed delicately within hand-crafted ribbed terracotta pots. Inspired by a fifth century BC Greek drinking vessel, each candle’s casing is a reminder of the brand’s way of interpreting modernity from tradition.
To house the elements of the collection, Anderson worked with photographer Erwan Frotin who expertly illustrated the imagery of each essence on the packaging. Frotin’s modern take on Kazuma Ogawa’s prints encase each object with color and detail, exuding the ambiance of each essence within.
The Loewe Home Scents collection launches September 3, 2020 in select Loewe stores worldwide and on online.
prev link: https://www.crfashionbook.com/fashion/a33597743/loewe-home-scents-collection/
createdAt:Thu, 13 Aug 2020 18:32:51 +0000