Nicolas Ghesquière Lenses Louis Vuitton’s New Fall/Winter 2020 Campaign

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After capturing its recent Cruise 2021 collection at its Paris headquarters, Louis Vuitton is again taking a more intimate approach for its new Fall/Winter 2020 campaign. Artistic director Nicolas Ghesquière invited 20 friends of the fashion house to his photography studio and home on the Quai Voltaire to play dress-up in the collection. Featured faces include a variety of models, entertainers, and athletes, such as Akon Changkou, Léa Seydoux, and Dina Asher-Smith.

By stepping behind the lens, Ghesquière wanted to explore his work at Louis Vuitton from a different angle. “I thought it would be interesting to extend my work to photography, to follow through to the end of the creative process and give the collection its final punctuation,” said Ghesquière. “I also wanted to bring unity to different aspects of the house, a circular vision of what happens here. To give a timeless aspect to creations that are very anchored in the season.”

Among the fall fashion on display are a number of Louis Vuitton’s favorite handbag styles, like the Capucines, Twist, Pont 9, and Dauphine. These are also accompanied by a new line, titled Since 1854, that incorporates the year of the fashion house’s founding into a jacquard monogram print. The fresh pattern comprises a number of accessories and pieces from the Fall/Winter 2020 collection, which first debuted on the runway in March.

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