Politically driven streetwear brand Awake New York recently teamed up with Black Lives Matter Los Angeles to create collaborative T-shirts. Emblazoned with the words “By Any Means” and “Black is Beautiful,” the short sleeve crewnecks made a statement about the movement while benefitting organizations dedicated to combating the systemic oppression of Black and BIPOC lives. The red, black, and green lettering of the shirts references those of the Pan-African flag as a sign of solidarity. Available for a limited time, from July 10 to 13, the entire sales proceeds of the shirt were donated to Black Lives Matter Los Angeles, Building Black Bedstuy, and Equality for Flatbush. With the first organization based in California and the others in New York, the initiative was in support of change across the U.S.
The brand took to Instagram to share, “In our pursuit to actively advocate against the injustices, inequality and discrimination of African Americans and BIPOC, we strive to bring about change internally and externally to benefit our community as a whole. This movement has consistently been engraved in our ethos to empower Black Lives and it shall continue not only today but everyday going forward.”
Last month, Awake NY collaborated with Fear of God, Off-White, Union, and other brands for a charitable T-shirt dedicated to George Floyd and his daughter, Gianna.
prev link: https://www.crfashionbook.com/fashion/a33348195/awake-new-york-black-lives-matter-tee/
createdAt:Fri, 17 Jul 2020 13:37:48 +0000