In the thick of a global pandemic, luxury accessory brand Brother Vellies got imaginative for its Pre-Fall 2020 campaign, shooting virtually with model Anok Yai. Founder Aurora James teamed up with friends and colleagues–including stylist and CR collaborator Eric McNeal, photographer Adrienne Racquel, and President of Next Models Kyle Hagler–to keep the creativity going in these tumultuous circumstances. The result is an intimate set of images of Yai at home in Brooklyn, featuring Brother Vellies’ coveted shoes and handbags.
Representation has always been important to the Black-owned brand, and James has been especially vocal about accountability in the fashion industry in light of the Black Lives Matter movement. Recently, the designer called for major retailers to pledge 15 percent of their shelf space specifically for Black-owned brands and Black-created products. The #15percentpledge is representative of the percentage of the American population that is Black.
With the new campaign, James and her team found creativity out of adversity. The designer took to Instagram to express, “This pandemic took a lot from us–jobs, friends, family, lovers, opportunity, our businesses. But here’s what I won’t ever let it take from me: JOY, CREATIVITY, FRIENDSHIP, PERSEVERANCE, STRENGTH, OPTIMISM, FAITH.” She goes on to say, “We just knew we needed an outlet and a moment to create together. And today I couldn’t be more proud. People have a lot to say these days about ‘fashion.’ Yes there are many dark corners that exist, but I can tell you that my friends and I create in the light and it’s beautiful here. More to come. I love you.”END
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createdAt:Wed, 01 Jul 2020 14:21:52 +0000