Creative Director Silvia Venturini Fendi looked to the West Coast for the Italian fashion house’s newly launched Pre-Fall 2020 California Sky collection. The lineup was designed in collaboration with Los Angeles-based artist Joshua Vides, who brought his two-dimensional marker drawings to Fendi’s signature fashion and accessories.
Vides previously worked with the brand for the Fendi Caffe and handbag bar pop-up in Harrods last year. For the California Sky collection, he once again let his creative background in street art inform his designs. Including women’s, men’s, and kids’ ready-to-wear and accessories, the pieces emulate the free-spirited energy of the California lifestyle. The mix of urban and resort-ready fashion boast Vides’ trademark sketching, along with sky blue and wisteria violet detailing and vibrant floral touches, for a West Coast streetwear vibe.
The California Sky women’s offering consists of playful pieces like nylon windbreakers, cycling shorts, beachwear, printed denims, and even lightweight fur coats and jacquard eveningwear, all embellished with Vides’ artsy touch. The men’s section is decorated with an equally graphic look, with trompe l’oeil effects, flowers, and revised Fendi logos adorning cotton jackets, satin blousons, leather outerwear, pants, t-shirts, and sweatshirts.
As for accessories, Vides’ black and white marker patterns and revised FF logo are splashed across Fendi’s signature styles, embellishing the Peekaboo and Baguette bags, Colibrì sling-backs, and more of Fendi’s favorite pieces. The artist also drew up the brand’s kids collection, adding an illustrative touch to children’s windbreakers, shirts, dresses, sneakers, sandals, backpacks, and more.
The Fendi California Sky collection is now available online.END
prev link: https://www.crfashionbook.com/fashion/a32950109/fendi-pre-fall-2020-california-sky-joshua-vides/
createdAt:Tue, 23 Jun 2020 21:12:42 +0000