Burberry Reveals Fall/Winter 2020 Pre-Collection Campaign

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Burberry has revealed its latest campaign for the Fall/Winter 2020 pre-collection, playing on the idea of mirroring. Since his appointment in 2018, Chief Creative Officer Riccardo Tisci has reimagined the brand from the inside out, establishing fresh house codes that allow for new interpretations of the distinct Burberry style. One of the designer’s favorite themes is duality, which is reflected by the new fashion and campaign.

The coed collection is proof of Burberry’s ever-expanding palate, and infuses the Burberry archive with a modern sensibility, including the iconic check blended with camouflage, and quilting in bold new colors. The lineup includes a diverse array of pieces, from the iconic Burberry trench coat to T-shirts, sharp tailoring, and track pants. The color palette is comprised of beige, black, white, red, grey, and a pink introduced to Burberry under Tisci’s vision.

Womenswear features a trench coat in fluid jersey, with added details such as fringe and graffiti print. Trousers and blazers are reconstructed in fringe wool, and a silk, pussy-bow blouse comes in millennial pink with exaggerated cuffs that tickle the floor.

For men, the gabardine trench coat has also undergone a reconstruction, and suits take on a more classic English fit. These items are embroidered with the house logo and stripes, to be worn with paneled trousers or the bolder wide-leg shorts with cargo pockets.

For accessories, the collection includes a slew of handbags, such as the growing TB Bag collection. The Lola bag in new small and supersized styles, as well as the two-tone canvas and leather Pocket bag, are also featured.

The interplay between classic and modern in the fashion is shown by the aesthetics of the campaign as well. Tisci worked alongside CR collaborator and photographer Danko Steiner to shoot Burberry favorites Irina Shayk and Reece Nelson interacting with their doppelgängers. The duality, according to Tisci, brings “a depth and contrast to a person or concept.”

Campaign stylist Ana Steiner agreed, citing Tisci’s vision as unique. “The concept of duality [is] very inspiring. It brings into play one’s identity, as clothes are often instrumental parts of that play,” the stylist said. “Something familiar when mirrored becomes strange.”

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