For its first step into activewear, Staud has teamed up with New Balance to launch a collection of vibrant athletic clothing and accessories, from coordinated sets to a reimagined NB 997 shoe.
Known for its feminine essence and vivid color palette, the core of Staud’s identity is to empower women and celebrate their allure and independence through fashion. That statement is certainly made true with its latest collaboration, which promotes an active life without compromising style.
Consisting of a number of colorful workout essentials, the Staud x New Balance collection has something for everyone. Performance leggings and a matching crop top for the yoga studio, nylon running shorts and a sports bra for putting in the miles, and even oversized sweatshirts and track pants for lounging on less active days.
“Part of our brand identity has always been to create timeless fashion pieces for the modern woman, so working with a heritage brand such as New Balance, who’s been around since 1906, felt like a perfect collaboration,” said Sarah Staudinger, co-founder and creative director of Staud.
The New Balance x Staud collection is now available online.END
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createdAt:Thu, 14 May 2020 13:50:03 +0000