Miu Miu Highlights Vintage Fashion With #MiuMe

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This week, Miu Miu launches #MiuMe, an Instagram initiative that invites notable athletes, artists, dancers, fashion figures, and fans of the brand to unearth vintage Miu Miu pieces from their wardrobes and snap a picture or video. Whether staged as an at-home fashion shoot or just a standard selfie, #MiuMe is by the people, for the people. As a part of personal archives, the beloved Miu Miu clothes and accessories included in the project act as window into the personal style and identity of the subjects.

Curating the #MiuMe images and video clips, the Italian brand hopes to shape a dialogue about the themes of proximity and intimacy–two concepts that have evolved in these trying times as many are physically distanced from loved ones and friends. The initiative provides a unifying, creative outlet for fashion lovers across the world, while giving a glimpse into each participant’s own candid relationship with themselves and their wardrobe, generating a sense of closeness even from afar.

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