Paris Haute Couture Fashion Week to Go Digital

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Major changes to the fashion calendar have taken place due to global COVID-19-related lockdowns over the past few months, and now a new announcement has been made: Paris Haute Couture Fashion Week will go digital this July.

Fashion calendar amendments have been ever-evolving, and this announcement upends the initial decision to cancel both London and Paris men’s shows, as well as Paris Haute Couture runways. Subsequently, it was announced earlier this month that Paris and Milan men’s designers will present collections virtually, during two consecutive weeks in July. Additionally, London men’s and women’s fashion weeks will merge in a three-day digital showcase also available for viewing by the public.

The Fédération de la Haute Couture et de la Mode will be hosting videos on a roll-out schedule from accredited couture maisons on a platform dedicated to the virtual event. Paris Haute Couture Week is slated to run from July 6 to 8, preceding Paris Fashion Week men’s (July 9 to 13), and Milano Digital Fashion Week (July 14 to 17). The Fédération has also said that some maisons have opted out on the new change for various reasons, including Jean Paul Gautier, Givenchy, and Balenciaga.

While the upcoming online events mark an unforeseen change to the traditional fashion calendar, the digital presentations will allow for wider audience engagement, and provide a window of opportunity for fashion’s most elite form of design.

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createdAt:Fri, 27 Mar 2020 20:09:25 +0000
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