Beyond the runway shows and retail giants, the fashion industry has invested in a variety of philanthropic work. The coronavirus outbreak has presented the fashion world’s latest rallying cause, as industry insiders have been quick to support medical aid and research efforts against the spread of COVID-19.
The rapid speed with which the pandemic has taken hold continues to affect everyone as schools and workplaces close or move remotely, public gathering spaces and retail locations shutter, and events such as the Met Gala are postponed. The question of what can be done to combat the currently incurable issue looms large. Individuals in the fashion industry have utilized their high-profile platforms to not only bring awareness of the severity of the virus, but also to give donations both in form monetary contributions and physical supplies.
The largest relief efforts made yet have been directed towards China and Italy, the two countries that are currently the most afflicted and which also happen to be major sites for the luxury fashion market. Many designers have donated to the cause, such as Donatella Versace who contributed 200,000 euros to the San Raffaele hospital in Italy and aided the Chinese Red Cross Foundation with a donation of 1 million renminbi (approximately 3,400) on behalf of the Versace brand.
“My gratitude goes to all the doctors, nurses and the entire Italian health system that is working so hard to get us all over this terrible moment,” the designer said in an Instagram post. “I wanted to thank the Chinese delegation of experts that has just arrived in Rome, having brought vital medical equipment and medicines. Let’s be strong, let’s fight this together and let’s all be safe!”
Along with designers, luxury conglomerates have also offered support to the cause. Louis Vuitton Moët Hennessy (LVMH), which owns fashion houses such as Givenchy, Louis Vuitton, and Christian Dior, has not only donated 16 million renminbi (approximately .3 million) to China’s Red Cross Foundation, but it is also producing hand sanitizer for hospitals and medical workers in France. Similarly, Kering, which holds brands including Gucci, Bottega Veneta, and Alexander McQueen, gave 2 million euros to various medical establishments in areas of Italy such as Tuscany and Lombardy. The luxury conglomerate also contributed approximately .08 million to Hubei’s Red Cross Foundation.
In addition to the vast amounts of monetary donations, high fashion brands have also offered physical resources to the coronavirus relief efforts. Prada notably donated two medical centers focusing on intensive care and resuscitation to three hospitals in Italy: San Raffaele, Sacco, and Vittore Buzzi. Likewise, Moncler provided supplies for the construction of an additional medical center in Italy’s fashion capital with its gift of 10 million euros. Along with donations to hospitals and medical foundations, brands are also aiding COVID-19 research. Bvlgari helped Rome’s Instituto Lazzaro Spallanzani by assisting with the cost of equipment needed to move its medical study forward.
With all of these efforts to defend against the spread of the coronavirus and prepare for emergency response, the industry has shown that there’s much more to fashion than runway shows and consumer culture. In times of need, the fashion industry unites for the common good, and the philanthropic work of designers, brands, and conglomerates alike reminds us that as an industry, and a society, any and every contribution will help with stopping COVID-19.END
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createdAt:Tue, 17 Mar 2020 22:26:57 +0000