In a day and age of constant connection to our devices, Swedish fashion brand Acne Studios is aiming to reconnect us with the spirit of nature for its Spring/Summer 2020 women’s collection. Highlighting an independence of mind, the collection captures the essence of living on the countryside and unplugging from the stressors of city life through referencing the work of August Strindberg.
Acne recalled the Swedish painter, writer, and all-around national icon’s paintings, adapting several of his natural landscapes on pieces throughout the collection. The clothes explore a contemporary dialog between nature and fashion, depicting glimpses of the quasi-abstract images enlarged across certain garments. The featured paintings include “Underlandet” (Wonderland), “Svartsjukans natt” (The Night of Jealousy), “Den ensamma giftsvampen” (The Solitary Toadstool), and “Staden” (The Town).
“I love August Strindberg’s paintings of nature,” Jonny Johansson, creative director of Acne Studios, said. “He would paint them when he had writer’s block. It’s like nature was the answer for him. When you use them as prints, they become abstract. It’s normally very hard to use prints of paintings without it being obvious and cliché, but these prints of Strindberg become like another pattern that connects to the whole collection.”
Relaxed trousers, oversized suiting, and ankle-length skirts all crafted from creased linen display Strindberg’s art. Elsewhere, organza printed shirts dance in the light and halter neck linen dresses are stitched with hand-embroidered crystals. Accessories follow a minimalist sculptural style with simple statement necklaces and printed cotton silk blend neck ties.
For the campaign itself, models fluctuate between a two-dimensional and three-dimensional world appearing part of both Strindberg’s landscapes and exploring the world around us. The images, captured by Johnny Dufort, reflect Strindberg’s naturalism through a modern lens.
The Acne Studios Spring/Summer 2020 women’s collection is now available in stores and online.END
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createdAt:Thu, 12 Mar 2020 14:37:59 +0000